Pro basketball star Carmelo Anthony proves to be the choo-choo train who “knows it can” in this spot promoting his Melo M4 line of apparel. Scenes of Anthony in training are juxtaposed with him in NBA game action, all propelled by the sound of a locomotive building momentum until it’s at full speed peak performance.
Credits
Agency: Wieden+Kennedy | New York. Todd Waterbury, Kevin Proudfoot, executive creative directors; Keith Cartwright, creative director/art director; Eric Steele, Scott Hayes, copywriters; Gary Krieg, head of production; Dan Blaney, producer. Production Company: Rattling Stick, London Daniel Kleinman, director; Johnnie Frankel, producer; Stephen Blackman, DP. Editorial: Cut + Run, London Steve Gandolfi, editor Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: Framestore NY William Bartlett, Murray Butler, visual effects supervisors; James Razzall, visual effects producer. Sound Design: Amber Music Bill Chesley, sound designer Audio: Sound Lounge Philip Loeb, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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