Director Nicholas Woytuk via production company Stadium captures the unwavering mentality of the world’s greatest Olympic and Paralympic athletes in Samsung’s “Voices of Galaxy” series which has accumulated over 25 millions views in the lead up to the 2024 Olympics, which included a two-month production spanning four countries and two continents.
This trailer provides a glimpse at four athletes in pursuit of their Olympic dreams in Paris.
CreditsClient Samsung Agency UEG Jared Pearlman, sr. VP, content development & production; Demi Diggs, producer. Production Stadium Nicholas Woytuk, director; Ryan Hawkins, exec producer; Brian Miller, line producer; Allegra Isenberg, line producer, NY; Tyler Weinberger, DP, NY. Production Services Philippe Avendano Vera, exec producer, Netherlands, producer, France; Ninnog Duivenvoorde, producer, Netherlands; Noel Schoolderman, DP, Netherlands, France, Germany; Islem Rahmi, line producer, France; Pauleen Voorkdamp, producer, Germany; Kevin Willems, unit manager, Germany. Editorial j.p.editor, trailer edit. Color Grade Ethos Studio Sam Howells, colorist. Sound Design & Mix Glue Factory Music
Top Spot of the Week: Nike, W+K Portland, Megaforce Take Us On A “Sunshine” Run
“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone,” extended through the lens of running. It is based on true insights and the realities that runner experience when they lace up their shoes.
It adds the perspective of how hard it can be to just get out the door and go for a run. The idea that if you don’t hate running a little, you don’t love running enough. It celebrates the need and opportunity to push outside a person’s comfort zone to discover what they can accomplish, emphasizing that true victory often requires pushing through uncomfortable moments.
Each film of the series builds on the tension that every runner faces--pushing through the morning dread, the elements outside, the pain of hitting a wall, or even walking down the stairs after a run or race--juxtaposed with the feeling of elation only runners know as they push themselves beyond what they thought possible.
The irreverence of the films--directed by Megaforce via production company Iconoclast for Wieden+Kennedy Portland--is in pairing visuals showing the mundanity of everyday struggles with music that brings to life a contradictory tension. This film, the first to be released, is titled “Sunshine” and shows the inclement weather and obstacles that runners encounter to the tune of “You Are My Sunshine.”
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