Director Nicholas Woytuk via production company Stadium captures the unwavering mentality of the worldโs greatest Olympic and Paralympic athletes in Samsungโs โVoices of Galaxyโ series which has accumulated over 25 millions views in the lead up to the 2024 Olympics, which included a two-month production spanning four countries and two continents.
This trailer provides a glimpse at four athletes in pursuit of their Olympic dreams in Paris.
Credits
Client Samsung Agency UEG Jared Pearlman, sr. VP, content development & production; Demi Diggs, producer. Production Stadium Nicholas Woytuk, director; Ryan Hawkins, exec producer; Brian Miller, line producer; Allegra Isenberg, line producer, NY; Tyler Weinberger, DP, NY. Production Services Philippe Avendano Vera, exec producer, Netherlands, producer, France; Ninnog Duivenvoorde, producer, Netherlands; Noel Schoolderman, DP, Netherlands, France, Germany; Islem Rahmi, line producer, France; Pauleen Voorkdamp, producer, Germany; Kevin Willems, unit manager, Germany. Editorial j.p.editor, trailer edit. Color Grade Ethos Studio Sam Howells, colorist. Sound Design & Mix Glue Factory Music
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in Sรฃo Paulo, Brazil, this anthem film--โForte Sรฃo Elasโ (โStrong are the Womenโ) starring actress Alice Braga--references one of the most iconic productions in the brandโs history worldwide:โThe Man Who Walked Around The World.โ
Produced by Surreal Hotel Arts, directed by Lu Villaรงa, and featuring an original soundtrack by Cabaret Studio, โForte Sรฃo Elasโ shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
โThe campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: itโs the women who are strong,โ said Andrea Rubim, head of marketing for Johnnie Walker.
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