Director Nicholas Woytuk via production company Stadium captures the unwavering mentality of the world’s greatest Olympic and Paralympic athletes in Samsung’s “Voices of Galaxy” series which has accumulated over 25 millions views in the lead up to the 2024 Olympics, which included a two-month production spanning four countries and two continents.
This trailer provides a glimpse at four athletes in pursuit of their Olympic dreams in Paris.
Client Samsung Agency UEG Jared Pearlman, sr. VP, content development & production; Demi Diggs, producer. Production Stadium Nicholas Woytuk, director; Ryan Hawkins, exec producer; Brian Miller, line producer; Allegra Isenberg, line producer, NY; Tyler Weinberger, DP, NY. Production Services Philippe Avendano Vera, exec producer, Netherlands, producer, France; Ninnog Duivenvoorde, producer, Netherlands; Noel Schoolderman, DP, Netherlands, France, Germany; Islem Rahmi, line producer, France; Pauleen Voorkdamp, producer, Germany; Kevin Willems, unit manager, Germany. Editorial j.p.editor, trailer edit. Color Grade Ethos Studio Sam Howells, colorist. Sound Design & Mix Glue Factory Music
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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