A young man driving a car hits a bump in the road. He stops the car and looks back to see he’s run over a porcupine. He then takes off his New Balance shoes, rubs the soles together and places them on the animal, reviving it with an energy charge, akin to cardio pulmonary resuscitation. Indeed, New Balance’s new ZIP shoes have positive energy.
Agency: Almighty, Boston Chris Smith, Joe Polevy, creative directors; Chad Portas, associate creative director/art director; Andrew Jasperson, writer; Matthew Charde, executive producer; Liz Shook, producer. Production Company: Biscuit Filmworks Russ Lamoureux, director; Shawn Lacy, Eric Stern, executive producers; Lisa Stockdale, producer; Joost Van Starrenburg, DP. Editorial: engine room Matt Rogers, editor. Postproduction: Nice Shoes Gene Curley, colorist. Audio: Soundtrack Recording Group Howard Cole, audio engineer/sound designer. Animation: Shilo Jose Gomez, Andre Stringer, creative dirctors; Evan Dennis, lead designer/animator/compositor; Tracy Chandler, executive producer; Jeremy Yaches, prdoucer; Dave Hill, animator/compositor.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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