A lad from today visits the past, interacting in footage from 1996 of then relatively unknown basketball player Steve Nash who has since gone on to become an NBA superstar. Nash doesn’t believe the kid is from the future but in the process we get a sense of an NBA player’s accomplishments and how he inspires others. Chris Sargent of Park Pictures directed for Goodby, Silverstein & Partners, San Francisco.
Credits
Agency: Goodby Silverstein & Partners Jamie Barrett, creative director; Paul Charney, Stefan Copiz, associate creative directors; Andy Dao. art director; Eric Boyd, copywriter; Conor Duignan, producer; Tod Puckett, executive producer. Production Company: Park Pictures Chris Sargent, director/DP; Mary Ann Marino, exec producer; Ahnee Boyce, line producer.
Editorial: Final Cut Matt Murphy, Michael Wadsworth, editors; Arianna Tomasettig, assistant editor; Saima Awan, exec producer; Suzy Ramirez, editorial producer.
Visual Effects: A52 Pat Murphy, VFX supervisor; Glyn Tebbut, lead Flame artist; Jennifer Sofio Hall, exec producer; Heather Johann, VFX producer. Sound Design: 740 Sound Design
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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