This feel-good promo features footage from the Turtles’ 1967 performance on the Ed Sullivan Show, where they performed the iconic song, “Happy Together.” Pictures of NBA players’ faces (such as superstars Dirk Nowitzki, Kobe Bryant, Blake Griffin) have been placed over the band members’ heads to create the appearance of the players singing together. Brickyard VFX produced the spot for Goodby, Silverstein & Partners, San Francisco.
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, executive creative director; Paul Charney, Stefan Copiz, associate creative directors; Andy Dao, art director; Eric Boyd, copywriter; Tod Puckett, producer; Erik Johnson, editor. Production Company: Brickyard VFX Visual Effects: Brickyard VFX Patrick Poulatian, lead VFX artist; Chris Sonia, Mandy Sorenson, Evan Paras, VFX artists; Linda Jackson, producer; Jeff Blodgett, exec producer; Diana Young Gomez, head of production.
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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