Young & Rubicam New York has joined forces with MTV EXIT (End Exploitation and Trafficking), director Edward Salier of Paranoid US, and music collective Black Iris to produce a powerful new animated music video that raises awareness of human trafficking. The song, “When Will I Feel Love,” was sung by Bethany Cosentino of Best Coast.
Credits
Agency: Young & Rubicam, New York Scott Vitrone, Ian Reichenthal, executive creative directors; Menno Kluin, creative director; Alexander Nowak, art director; Feliks Richter, copywriter; Lora Schulson, Nathy Aviram, executive directors of content production; Tennille Teague, sr. content producer; Eric David Johnson, executive music producer; Alejandro Norman, After Effects artist; Dan Goldstein, assistant editor. Production Company: Paranoid U.S. Edouard Salier, director; Claude Letessier, exec producer; Guillaume Raffi, head of postproduction.
Visual Effects: Young & Rubicam, New York Alejandro Norman, After Effects artist.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment