People throughout a town wake up and spring out of bed in a panic. Still in their PJs, they spill into the streets, grabbing whatever items they can find to shield themselves from the rising morning sun. They hope to prevent the start of Monday morning, but to no avail. The sun overpowers them and they thus must head for work to start yet another week in jobs they don’t enjoy. But there is a solution–each can find a job more suited for him or her on monster.com….
Credits
Agency: BBDO New York David Lubars, chief creative officer; Eric Silver, executive creative director; Chuck Tso, art director; Adam Kenzer, copywriter; Anthony Curti, Ed Zazzera, senior producers; Loren Parkins, executive music producer. Production Company: MJZ Nicolai Fuglsig, director; Benoit Del Homme, DP; David Zander, Eric Stern, executive producers; Anna Hashmi, producer. Editorial: Final Cut Rick Russell, editor; Rana Martin, executive producer; Laura Lamb Patterson, producer; Anchor Mak, assistant editor. Postproduction: The Mill, New York Angus Kneale, lead Flame artist; Corey Brown, VFX supervisor; Jo Arghiris, producer; Fergus McCall, telecine. Music: Cherry-Tate Music Productions, New York Rebecca Cherry, Terressa Tate, composers/arrangers. Sound Design: Final Cut Terressa Tate, sound designer Audio: Sound Lounge Tom Jucarone, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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