The battleground is a giant retail store parking lot and the combatants are a nimble Mini Cooper and a fleet of fleet metal shopping carts. The latter is looking to inflict damage on the former but ultimately can’t catch the elusive Mini Cooper. Geordie Stephens from Tool of North America directed this humorous ad for agency Butler, Shine, Stern & Partners.
Credits
Agency: Butler, Shine, Stern & Partners John Butler, executive creative director; Steve Mapp, associate creative director; Adrienne Cummins, exec producer; Kat Friis, senior producer. Production Company: Tool of North America Geordie Stephens, director; Jennifer Siegel, Brian Latt, executive producer; Joby Ochsner, producer; Richard Henkels, DP; Aron Beroud, production designer.
Editorial: Cosmo Street Christjan Jordan, editor. Postproduction: Complete Post | Creative Services Hollywood Sparkle, colorist. Visual Effects: Asylum Visual Effects Sean Devereaux, VFX artist; Darcie Muangman, producer; James Allen, compositor; Elissa Bello, rotopaint supervisor.
Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers; Audio: Lime Studios Dave Wagg, mixer.
Screenwork Type:Top Spot
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