Harold Einstein of Station Film directed this teaser spot for Miller High Life’s initiative which will result in a Super Bowl spot promoting the little guy–namely four small businesses, including a barber shop. Campaign was conceived by Saatchi & Saaatchi New York.
Credits
Agency: Saatchi & Saatchi/NY Gerry Graf, chief creative officer; Ralph Watson, creative director/art director; Dan Kelleher, creative director/copywriter; David Perry, executive producer; Diane Burton, producer; John Swartz, sr. integrated producer. Production Company: Station Film Harold Einstein, director; Steve Orent, Tom Rossano, exec producers; Eric Liney, producer; Ramsey Nickell, DP.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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