A skyscraper tall creature marching through the city sucks up all humanity in its wake, getting larger with each person it attaches to its growing body. But a lone man breaks free by merely asking for a Miller Lite at a bar below. You can either conform or be different–the latter gets you free from the mindless herd.
Credits
Agency: Crispin Porter + Bogusky Alex Bogusky, chief creative officer; Tim Roper, Paul Keister, creative directors; Mike Howard, associate creative director/copywriter; Kevin Koller, associate creative director/art director; Matt Bonin, executive producer. Production Company: Believe Media Zack Snyder, director; Gerard Cantor, executive producer; Kendall Henry, producer; Matt Mania, DP. Editorial: Rock Paper Scissors Noah Herzog, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Visual Effects: Method Alex Frisch, lead 2D artist; James LeBlock, lead 3D artist; Gil Baron, CG technical supervisor; Laurent Ledru, 3D creative supervisor; Alex Kolasinski, Cedric Nicolas, Jake Montgomery, Katrina Salicrup, Kyle Obley, Sarah Eim, 2D artists; Sean Durnan, Chi Wei Hsu, Joon Lee, Chris Smallfield, Matt Wheeler, Ryan Apuy, Felix Urquiza, Emilio Villaraba, Christina Lee, Phil Hartman, Didier Levy, 3D artists; Kathy Siegal, VFX shoot supervisor; Hai Nguyen, software de
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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