Rick LeMoine of Chelsea directed this spot in which the best man at a wedding struggles to get the attention of attendees as he tries to make a toast. Turns out he was clanging silverware on a feeble glass containing 64 calories of wine. Another gent comes to the rescue, tapping his bottle of MGD 64. Agency is Saatchi & Saatchi New York.
Credits
Agency: Saatchi & Saatchi/NY Conway Williamson, chief creative officer; Justin Ebert, Dylan Bernd, creative directors; Michael Arguello, Amy Ferguson, art directors; Chris Bradford, Eli Terry, copywriters; John Doris, executive producer. Production Company: Chelsea Rick LeMoine, director; Greg Schultz, producer. Editorial: MacKenzie Cutler Dave Koza, editor. Postproduction: Company 3 New York Tom Poole, colorist.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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