A young woman is transported into her Zune handheld unit where she experiences a surreal adventure, replete with pink bunnies on a music video shoot, and an underwater encounter with pink jellyfish. The metaphorical worlds she visits represent her pictures, music, movies and other aspects of her life.
Agency: T.A.G., San Francisco Geoff Edwards, Scott Duchon, creative directors; Ben Wolan, art director; Rick herrera, copywriter; Jan O’Malley, director of broadcast; Ben Latimer, producer. Production Company: The Directors Bureau Patrick Daughters, director; Melissa Culligan, executive producer; Youree Henley, producer; Shawn Kim, DP. Editorial: Rock Paper Scissors Andrea MacArthur, editor; David Brodie, assistant editor; Vicki Tripp, producer. Visual Effects: Method Laurent Ledru, creative director; Katrina Salicrup, lead 2D artist; Miles Essmiller, Jan Cillers, John Roden, Kyle Obley, Sarah Eim, 2D artists; Chris Smallfield, Matt Wheeler, Sean Durnan, Felix Erquiza, 3D artists; Luisa Murray, producer. Audio: Lime Studios Rohan Young, engineer; Joel Waters, assistant engineer; Jessica Locke, producer. Animation: Super Fad Will Hyde, creative director; David Holm, animator; Robert Sanborn, executive producer; Nate Barr, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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