The game playing experience of Halo 3 is captured in painstaking, hand-crafted fashion, entailing action set in an elaborately constructed diorama.
Credits
Agency: McCann-Erickson San Francisco Rob Bagot, John McNeil, executive creative directors; Scott Duchon, Geoff Edwards, group creative directors; John Patroulis, creative director; Nate Able, Tim Stier, art directors; Mat Bunnell, copywriter; Hannah Murray, producer. Production Company: MJZ Rupert Sanders, director; David Zander, Lisa Rich, Marcia Deliberto, executive producers; Laurie Boccaccio, producer; Chris Soos, DP. Editorial: Peepshow Andrea Macarthur, editor; Paul Plew, assistant editor; Chrissy DeSimone, Liv Lawton, executive producers; Tricia Sanzaro, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, executive producer. Visual Effects: Method Cedric Nicholas, VFX supervisor/lead 2D artist; Laurent Ledru, CG creative director; Jake Montgomery, Sarah Eim, Kyle Obley, 2D artists; Sean Durnan, Matt Wheeler, Chi Wei Hsu, Chris Smallfrield, 3D artists; Ryan Raith, Zach Lo, junior 2D artists; Matt Longwell, junior 3D artist; Neysa
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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