Our hero the Michelin Man takes tires from his body and throws them like Frisbees to motorists, rescuing them from rising prices at the pump. Michelin tires designed to promote fuel efficiency prove too much for the Evil Price Pump villain.
Credits
Agency: TBWAChiatDay Mark Figliulo, CCO; Anthony DeCarolis, associate creative director/art director; Erik Fahrenkopf, associate creative director/writer; Matt Bijarchi, executive producer, media arts; Ozzie Spenningsby, director of broadcast production; Jason Souter, sr. producer. Production Company: Psyop Marie Hyon, Marco Spier, creative directors; Lucia Grillo, exec producer; Lydia Holness, sr. process; Lisa Munoz, producer; Anh Vu, Helen Choi, designers; Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett, designers; Tony Barbieri, lead TD; Pat Porter, lead CG animator; Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton, CG animators; Anthony Patti, lead lighting TD; Cody Chen, Szmon Weglarski, Helen Choi, Jeff Chavez, CG lighters; Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine, CG modelers; Goshun Wang, Stanley Ilin, Jordan Blit, CG rigging; Miguel Salek, Jonah Friedman, effects; Jason Conradt, lead compositor; Manu Gaulot, Gabriel Regentin, compositors
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment