A couple of guys rap their ode to Chicken McNuggets in a YouTube video which caught the attention of Arnold Worldwide and lead to the video being adapted to serve as a broadcast commercial.
CreditsAgency: arnold | Boston Pete Favat, chief creative officer; Chris Edwards, creative director/copywriter/art director; Bob Pye, creative director; Kate Grogan, Sean Vernaglia, Barry Frechette, producers. Editorial: arnold | Boston Chris Edwards, editor. Panache Editorial, Boston. Ellen Wallett, Josh Sklaroff, editors. Audio: Soundtrack Recording Group Mike Secher, mixer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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