A couple of guys rap their ode to Chicken McNuggets in a YouTube video which caught the attention of Arnold Worldwide and lead to the video being adapted to serve as a broadcast commercial.
Credits
Agency: arnold | Boston Pete Favat, chief creative officer; Chris Edwards, creative director/copywriter/art director; Bob Pye, creative director; Kate Grogan, Sean Vernaglia, Barry Frechette, producers. Editorial: arnold | Boston Chris Edwards, editor. Panache Editorial, Boston. Ellen Wallett, Josh Sklaroff, editors. Audio: Soundtrack Recording Group Mike Secher, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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