Brendon Gibbons of Station Film shows us a wall-mounted fish who objects to a man who’s eating a McDonald’s Filet-O-Fish sandwich. The fish breaks out in comical but not happy song. Agency was Arnold, Boston.
Credits
Agency: arnold | Boston Pete Favat, creative director, Chris Edwards, art director, Kristen Landgrebe, copywriter; Sean Vernaglia, producer. Production Company: Station Film Brendan Gibbons, director; Tom Rossano, producer; Jo Willems, DP. Editorial: Accomplice, Boston Collin Cameron, editor Music: pulse music Audio: Soundtrack Recording Group Mike Secher, recording engineer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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