A woman unwinds in her hotel room after a busy day in a most unusual way, performing a trapeze act on luxurious unfurled drapes. The graceful performance displays her athleticism, strength and artistry–and the fact that Residence Inn’s spacious rooms provide visitors with everything they need “to stretch out on long trips.”
Credits
Agency: mcgarrybowen, New York Eric Segal, Lars Jorgensen, creative directors; Martin Peters, copywriter; Floh Weckert, art director; Roseanne Horn, executive director of TV production; Stacy Edelstein, producer. Production Company: foreignfilms Matthias Zenter, director; Federico Fasolino, executive producer; Torsten Lippstock, DP. Editorial: Velvet, Munich Jochen Kraus, editor Postproduction: Das Werk, Munich Bianca Rudolf, colorist. Audio: Outside Editorial Eric Thompson, audio mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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