A woman confronts a nasty clog–a piece of which emerges from the bathroom sink to soil her silk blouse. Unbeknownst to the rude clog, she has a bottle of Liquid Plumr within her reach….
Credits
Agency: DDB | San Francisco Lisa Bennett, chief creative officer; Dustin Smith, creative director/art director; Natalie Chambers, art director; Aimee Lehto, copywriter; Mark Tobin, producer. Production Company: MJZ Steven Diller, director; Lisa Margulis, David Zander, executive producers; Peter Vitale, producer; Richard Henkels, DP. Editorial: FilmCore Editorial Brian Lagerhausen, editor; Eric Pascua, assistant editor; Jon Ettinger, executive producer; Tracy Coleman, producer. Postproduction: The Syndicate Beau Leon, colorist. Visual Effects: Method Andy MacDonald, visual effects artist; Robert Owens, producer; Wensen Ho, Andy Davis, compositors. Sound Design: Stimmung Gus Koven, sound designer; Kelly Fuller, executive producer. Audio: Eleven Jeff Fuller, mixer; Luis Rosario, assistant mixer; DJ Fox-Engstrom, executive producer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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