The Dayton/Faris duo of Bob Industries directed this humorous homage to human frailties and the accidents they can result in, making a case for insurance coverage from Liberty Mutual. Agency is Hill Holliday, Boston.
Agency: Hill Holliday Lance Jensen, EVP/chief creative officer; David Banta, SVP/group creative director/copywriter; Kevin Daley, SVP/group creative director/art director; Bryan Sweeney, SVP/co-director of integrated production. Production Company: Bob Industries Dayton/Faris (Jonathan Dayton and Valerie Faris), directors; Neil Shapiro, DP; Chuck Ryant, executive producer; Bart Lipton, line producer/head of production. Shot on location in Los Angeles and Portland, Ore. as well as on the backlots at Paramount Studios and Universal Studios, both in Hollywood. Editorial: Lost Planet Hank Corwin, editor; PJ Fabbrini, assistant editor; Krystn Wagenberg, executive producer; Jaclyn Paris, senior producer; Kate McCormick, producer. Postproduction: Company 3 Stefan Sonnenfeld, colorist. Visual Effects: Brickyard VFX Kristen Anderson, executive producer; Amy Appleton, producer; Geoff McAuliffe, lead VFX artist; Peter Bullis, Jimi Simmons, Sean McLean, Dave Waller, Gina Dowling, VFX artists.
World Cancer Day: Gustave Roussy, Publicis Conseil Celebrate, Reflect On Advances In Medicine and Science
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. โLucieโ retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, โLucieโ takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
โIn a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucieโs story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,โ said Professor Fabrice Barlesi, CEO of Gustave Roussy.
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