The Dayton/Faris duo of Bob Industries directed this humorous homage to human frailties and the accidents they can result in, making a case for insurance coverage from Liberty Mutual. Agency is Hill Holliday, Boston.
Credits
Agency: Hill Holliday Lance Jensen, EVP/chief creative officer; David Banta, SVP/group creative director/copywriter; Kevin Daley, SVP/group creative director/art director; Bryan Sweeney, SVP/co-director of integrated production. Production Company: Bob Industries Dayton/Faris (Jonathan Dayton and Valerie Faris), directors; Neil Shapiro, DP; Chuck Ryant, executive producer; Bart Lipton, line producer/head of production. Shot on location in Los Angeles and Portland, Ore. as well as on the backlots at Paramount Studios and Universal Studios, both in Hollywood. Editorial: Lost Planet Hank Corwin, editor; PJ Fabbrini, assistant editor; Krystn Wagenberg, executive producer; Jaclyn Paris, senior producer; Kate McCormick, producer. Postproduction: Company 3 Stefan Sonnenfeld, colorist. Visual Effects: Brickyard VFX Kristen Anderson, executive producer; Amy Appleton, producer; Geoff McAuliffe, lead VFX artist; Peter Bullis, Jimi Simmons, Sean McLean, Dave Waller, Gina Dowling, VFX artists.
Screenwork Type:Top Spot
Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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