Laurence Dunmore of RSA Films directed this latest iteration of the “Reponsibility” campaign–a spot with a “pay it forward” dynamic in which positive behavior spurs others to do good deeds until they all come full circle. Agency is Hill Holliday, Boston. Editor was Adam Robinson of The Whitehouse.
Credits
Agency: Hill Holliday Lance Jensen, chief creative officer; Kevin Daley, group creative director/art director; David Banta, group creative director/copywriter; Scott Hainline, producer. Production Company: RSA Films Laurence Dunmore, director; Marjie Abrahams, exec producer; Brendan Galvin, DP. Editorial: The Whitehouse Adam Robinson, editor. Postproduction: Company 3 New York Tim Masick, colorist. Audio: Sound Lounge Keith Reynaud, mixer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment