Via a gigantic pop-up storybook containing a Lexus RX, we are told the tale of the “safest accident.” As the RX faces such hazards as rocky terrain and icy city streets, we learn that the safest accident is one that never happens thanks to Lexus’ “actively safe” features.
Credits
Agency: Team One Jon Pearce, Gavin Lester, creative directors; Kevin R. Smith, arta director; Dave Horton, copywriter; Jack Epsteen, Jennifer Weinberg, producers. Production Company: Smuggler Oskar Holmedal/Stylewar, director; Brian Carmody, executive producer; Line Postmyr, line producer; Toby Irwin, DP. Editorial: Butcher Editorial David Henegar, editor; Rob Van, executive producer; Rachel Connelly, assistant editor. Postproduction: Company 3 Los Angeles,Method Ben Looram, VFX artist.,Clark Muller, colorist. Visual Effects: A52 Mark Tobin, executive producer; Sarah Haynes, producer; Andy Hall, VFX supervisor; Raul Ortego, lead Flame artist; Kirk Balden, Tim Bird, Mike Bliss, Brandon Jolley, VFX artists; Dan Gutierrez, CGI lead artist; Kevin Clarke, Chris Janney, Kirk Shintani, CGI artists. Music: robot repair Kael Alden, composer; Doug Darnell, executive producer. Audio: Juice Audio Post, Santa Monica Bob Gremore, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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