What appears to be a medical team descends upon a girl in a hospital bed as if responding to an emergency. However, they proceed to convert her austere surroundings into a homey bedroom, replete with all the stuff you’d expect to find in a young girl’s room. A voiceover explains that Lexus doesn’t look to minimize the impact of an accident–but instead to help you avoid accidents entirely.
Credits
Agency: Team One Chris Graves, creative director; Dave Horton, copywriter; Kevin Smith, art director; Jennifer Weinberg, producer. Production Company: MJZ Nicolai Fuglsig, director; Salvatore Totino, DP. Editorial: Butcher Editorial Rob Van, editor; Rachael Connelly, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: A52 Mark Tobin, executive producer; Pat Murphy, Kirk Balden, Flame/Inferno artists; Jenny Bright, producer. Audio: Juice West Bob Gremore, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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