A devilish guy tries to corrupt his buddy to enjoy the carnal pleasures of Las Vegas. Approval of such behavior then comes from an unexpected source. After all, “What happens here, stays here.”
Agency: R&R Partners Daniel Russ, executive creative director; Arnie DiGeorge, creative director; Tony Marin, copywriter; Glen Scott, art director; Dustin Oliver, producer. Production Company: Hungry Man, Inc David Shane, director; Caroline Gibney, head of production; Ken Licata, producer; Eric Treml, DP. Editorial: FilmCore Editorial Tiffany Burchard, editor. Postproduction: Company 3 New York Dave Hussey, colorist. Vendetta Post, Santa Monica. Pete Mayor, online artist. Visual Effects: Ring of Fire Audio: POP Sound Mitch Dorf, mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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