Inspired by the emotional moments parents and children experience during the back-to-school season, Kleenex’s latest creative spot “The Big Day” captures the heartwarming journey of a mom and son on his first day of school.
The spot opens on a mother preparing her son for the big day. As he packs his backpack, he includes a pack of Kleenex. The ad follows with their ride to school, ending at the school drop-off where the mom tears up and her son runs back to comfort her with the Kleenex he packed earlier. In the background, a poignant cover of Bob Marley and The Wailers’ “Three Little Birds” plays, infusing the spot with added emotion.
Christopher Riggert directed via Biscuit Filmworks for FCB Chicago.
CreditsClient Kimberly Clark Brand Kleenex Agency FCB Chicago Kelly Graves, CEO, president; Pedro Perez, chief creative officer; Mollie B. Partesotti, chief strategy officer; Kelly Mertesdorf, SVP, group strategic planning director; Alan Shen, Chris Walker, SVPs, creative directors; Stacy Rudolph, Rose Schuchat, creative directors; Thomas Martin, VP, executive producer; Stump Mahoney, executive producer, director of music. Production Biscuit Filmworks Christopher Riggert, director; Shawn Lacy, founding partner; Andrew Travelstead, exec producer; Jeff McDougall, producer; Sean Moody, head of production; Jody Lee Lipes, DP; Sue Tebbutt, production designer. Editorial Work Editorial Stewart Reeves, Leah Turner, editors; Alfred Cisneros, Augie Savoy, assistant editors; Rebecca Baker, producer; Gabrielle Page, head of production; Remy Foxx, exec producer; Marlo Baird, managing director. Finishing & Color Grade Trafik Noah Caddis, Flame lead; Luis “Yosh” Bolivar, motion graphics; Stephanie Allis, Justin Rogers CdeBaca, sr. producers; Mark Gethin, colorist; Taylor Pool, assistant colorist; Sasha Pace, producer; Greer Bratschie, head of production. Sound Design & Mix Another Country Peter Erazmus, sound designer/mixer; Lucas Hansa, audio assistant. Josh Hunnicutt, producer; Louise Rider, exec producer; Tim Konn, managing director. Music The Elements Music Marissa Burwell, “Spring Studying” vocals; Robert Lamond, “Sickness Cycle” singer.
Guinness, AMV BBDO, Director Johnny Kelly Bring The Perfect Pour Home With “Dancing Can”
Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. This latest campaign highlights how the Guinness Nitrosurge device puts the power of a perfect pour directly into consumers’ hands. Launched in Great Britain last year, the pocket-sized device uses ultrasonic technology to create the iconic surge with perfectly formed nitrogen bubbles delivering satisfyingly smooth Guinness every time, everywhere.
Developed in partnership with AMV BBDO, “Dancing Can” uses a stop-motion twist to capture the ritual of pouring a perfect pint of Guinness, featuring a ‘dancing’ Nitrosurge can and device. The device is activated by clipping it onto the top of a Guinness Nitrosurge can, before pushing the button and pouring. The resulting pour is unmistakably Guinness, with its iconic dark liquid and creamy domed head.
This 30-second hero film, directed by Johnny Kelly and produced by BAFTA-winning Nexus Studios, is a blend of live-action and stop-motion techniques. Set to the lively “Guaglione” track by Perez Prado, just as in the 1994 ad, the spot celebrates the quality and cheer of enjoying the perfect pour at home while highlighting the charm and innovation of the product.
In a joint statement, Anzhela Hayrabedyan and Luca Grosso, the AMV BBDO creative team behind the work, shared, “Whether it’s a person or a can, 30 years later, the excitement and joy of watching the liquid settle into the perfect pint of Guinness still rings true. The unique charm and craft of stop-frame animation was the answer to bring this emotion to life.”
Director Kelly said, “The original ‘Dancing Man’ video is one of... Read More