Directing duo dom&nic of Outsider and VFX house MPC teamed to bring us a mouse who expertly makes its way through thousands of mousetraps to get a nibble of low fat cheese on toast. The spot was conceived by a creative team at Fallon, London….
Credits
Agency: Fallon | London Tony McTear, Tony Miller, Gary Anderson, creatives; Jo Charlesworth, producer. Production Company: Outsider | London dom&nic, directors; John Madsen, exec producer; John Lynch, DP; Struan Clay, editor. Visual Effects: MPC (The Moving Picture Company) Jake Mengers, Stephen Newbold, VFX supervisors; Louisa Cartwright, post producer; Ashley Bernes, Tim Civil, Kuldip Dail, Ahmed Garraph, Stefan Gerstheimer, Mark Harrison, Andrea Kozakova, Jakub Krompolc, Jorge Montiel Meurer, Wayne Simmons, James Wilson, 3D VFX team; Kelly Bruce, Greg Howe-Davies, Fabio Zaveti, 2D VFX team; James Bailey, Adam Leary, Charlotte Tyson, matte painting; Jean-Clement Soret, telecine.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment