Rupert Sanders of MJZ directed this :60 in which quick visuals,invigorating sounds and sometimes silence show us the process of athletes preparing themselves for competition. The process spans intense training, skirmishes on the field and the court, anger, frustration, anger and pain–all united by the slogan, “Break to Build.”
Credits
Agency: Wieden+Kennedy | New York. Derek Barnes, creative director; Andy Ferguson, copywriter; Ricardo Viramontes, art director; Kevin Proudfoot, Todd Waterbury, executive creative directors; Gary Krieg, head of production; Dan Blaney, broadcast producer. Production Company: MJZ Rupert Sanders, director; David Zander, Eric Stern, exec producers; Caroline Pham, line producer; Greig Fraser, DP; Tom Hartman, production designer. Editorial: Spot Welders Inc. Neil Smith, editor; Anchor Mac, assistant editor; Amanda Slammin, post supervisor; Tommy Murov, exec producer. Postproduction: Company 3 New York Tim Masik, colorist. Visual Effects: Mass Market, New York Kim Wildenburg, post supervisor; David Parker, Thibault Debaveye, artists; Christine Schneider, exec producer. Sound Design: Trinitite Studios, Santa Monica. Brian Emrich, sound designer Audio: Sound Lounge Philip Loeb, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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