Undaunted by naysaying youngsters, a determined girl builds a rocket ship to take her to the North Pole to visit Santa Claus….
Credits
Agency: Saatchi & Saatchi Tony Granger, chief creative officer; Michael Long, Kerry Keenan, executive creative directors; Sara Rose, copywriter; Lea Ladera, art director; Colin Pearsall, head of integrated production; Bruce Andreini, executive producer; Ryan Fitch, music producer; Rosemary Ryan, head of music licensing. Production Company: MJZ Fredrik Bond, director; Alwain Kuchler, DP. Jeremy Hindle, production designer; Lisa Margulis, executive producer; Line Postmyr, line producer. Editorial: The Whitehouse Russell Icke, editor; Johnny Luisi, editorial assistant; Corina Dennison, executive producer; Melanie Klein, producer. Postproduction: The Mill, New York Fergus McCall, colorist; Angus Kneale, VFX creative director; Bethan Thomas, Dan Roberts, VFX producers. Sound Design: Fluid Judson Crane, sound designer. Audio: Sound Lounge Phillip Loeb, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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