Bryan Buckley of Hungry Man directed this short for JCPenney and Saatchi & Saatchi New York in which a man commits the cardinal sin in gift giving to his wife, opting for the practical (a vacuum cleaner) instead of a more romantic present. This faux pas has its punishment–enter the Doghouse.
Credits
Agency: Saatchi & Saatchi/NY Gerry Graf, chief creative officer; Amie Valentine, executive creative director; Josh Rubin, creative director/copywriter; Jason MNusante, creative director/art director; Matthew Atkatz, interactive creative director; John Swartz, head of digital production; John Doris, senior producer (video); Kwame-Taylor Hayford, integrated producer. Production Company: Hungry Man, Inc Bryan Buckley, director; Adam Beckman, DP; Kevin Byrne, managing partner/executive producer; Mino Jarjoura, producer. Editorial: Big Sky Editorial Chris Franklin, editor. Postproduction: Nice Shoes Ryan Sears, online editor; Chris Ryan, colorist. Audio: Sound Lounge Philip Loeb, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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