Noam Murro of Biscuit Filmworks directed this latest Jameson tall tale for TBWAChiatDay. This time around, the story centers on a larger than life hawk who terrorizes a village, only to be brought to justice by John Jameson. Visual effects house was Framestore.
Credits
Agency: TBWA/Chiat/Day, Inc Mark Figliulo, chairman/chief creative officer; Alisa Sengel Wixom, Kris Wixom, creative directors; Kevin Kaminishi, associate/creative director/art director; David Lewis Kennedy, associate creative director/copywriter; Robert Valdes, head of production; Josh Morse, sr. producer. Production Company: Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O�Donnell, exec producer; Jay Veal, line producer; Gary Naccarato, postproduction producer; Larry Fong, DP; John Beard, production designer; Mark Taylor, assistant director. Editorial: Final Cut Rick Russell, editor; Patrick Colman, assistant editor; Viet-An Nguyen, producer. Postproduction: Company 3 Tim Masick, colorist; Tara Dowd, producer. Visual Effects: Framestore NY James Razzall, exec producer; Laney Gradus, head of production; Alexander Thomas, VFX supervision/lead Flame; James Dick, 3D supervision; Seth Gollub, animation lead; Mindy Dubin, 2D/Flame; Sabrina Tenore, Jihya
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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