Director Adam Berg of Smuggler teamed with The Mill L.A. on this spot in which an Infiniti G Convertible propels foggy mist to turn into clouds, leaves to birds, and water droplets to stars for TBWAChatDay, Los Angeles.
Credits
Agency: TBWAChiatDay, Los Angeles Rob Schwartz, Kerry Feuerman, Patrick Condo, Bob Rayburn, JOsh Stern, John Figone, creatives; Richard O’Neill, head of broadcast; Lizzie Saunderson, producer. Production Company: Smuggler Adam Berg, director; Patrick Milling Smith, Brian Carmody, Lisa Rich, Alison Kunzman, exec producers; Laura Thoel, head of production, Martha Davis, producer; Linus Sandgren, DP. Editorial: Cut and Run Steve Gandolfi, editor. Music: Elias Arts Dave Wittman, composer; Kala Sherman, producer; Jonathan Elias,Dave Gold; creative directors; Dean Hovey, sound designer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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