Psyop/Smuggler and Ogilvy & Mather, New York, teamed on this spot which depicts a world one could imagine in the clouds. Creating this world entailed contributions from 32 animators, illustrators, designers and modelers over an eight-week span. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. The Psyop collective directed.
Credits
Agency: Ogilvy & Mather Susan Westre, worldwide executive creative director; Steve Simpson, chief creative officer, North America; Mike Hahn, art director/group creative director; Ryan Blank, copywriter/group creative director; Fred Kovey, Andrew Mellen, copywriters; Jillian Abramson, art director; Lee Weiss, executive producer; Jess Latour, production coordinator; Dave Lambert, assistant producer;
Karl Westman, executive music supervisor. Visual Effects: Psyop Marie Hyon, Marco Spier, creative directors; Lucia Grillo, exec producer; Crystal Campbell, sr. producer; Kay Chen, associate producer; Ben Chan, storyboard artist/design; Laurean Indovina, Eunice Kim, Sam Ballardini, Mara Smalley, Paul Cayrol, design; Mark Rohrer, CG lead; Kitty Lin, David Han, Roman Kobryn, Dan Fine, Todd Daniele, Soo Hee Han, Rie Ito, Rick Fronek, Vadim Klyaev, Sylvia Apostol, Shuchen Lin, Denis Kozyrev, Fabio Piparo, Dave White, Rie Ito Gregory Ecker, Eric Chou, Consuelo Macri, Chang-Pei Wu, Joerg Liebold, Bogdan Mihajlovi
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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