Three big burly guys break for lunch at a construction site. But their meals are anything but masculine–one has yogurt, the others have frosty fruity drinks. One gent has to go the bathroom and then asks his buddy if he’s like to join him. The answer is yes but the third guy doesn’t want to feel left out so volunteers to accompany them. A male voiceover observes, “Sometimes a man loses his way.” To make things right, there’s only one lunch-time solution: a hearty, manly Hungry-Mann meal.
Credits
Agency: Publicis & Hal Riney Roger Camp, creative director; Mark Sweeney, copywriter; Richard North, art director; David Verhoef, director of integrated production. Production Company: Therapy Films Guy Manwaring, director; Alice Grant, executive producer; Richard Henkel, DP. Editorial: Jigsaw Editorial Justin Travato, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Sound Design: Jigsaw Editorial Justin Trovato, Kelly Dunnagan, sound designers. Audio: One Union Recording Studios Joaby Deal, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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