Fredrik Bond of MJZ directed this spot which takes us on a freeze frame journey of a baby’s disruptive exploits at a loft party. The frozen vignettes strikingly convey the feeling of speed as the baby is one step ahead of his father who is in hot pursuit. VFX house was MassMarket. Agency is JWT New York.
Credits
Agency: JWT New York Walt Connelly, executive creative director; Richie Glickman, creative director; David Suarez, art director; Daniel Gonzalez, copywriter; Aaron Padin, head of art; Chadwick Whitehead, title animation; Clair Grupp, director of integrated production; Joe Calabrese, director of brand production; Owen Katz, senior integrated producer; Mike McLoughlin, assistant producer. Production Company: MJZ Fredrik Bond, director; Hoyte van Hoytema, DP; Lisa Margulis, executive producer; Jeff Scruton, senior executive producer; Nicholas Wrathall, producer. Visual Effects: MassMarket Justin Lane, Rich Rama, executive producers; Nancy Nina Hwang, Marcus Lansdell, producers; Justin Romero, associate producer; Cass Vanini, editor; Damon Ciarelli, CG supervisor; Andy Jones, CG lead; Todd Akita, Jonah Friedman, Soo Hee Han, Xuan Siefert, CG artists; Tom Cushwa, CG modeler; Ian Brauner, CG pre-vis; Joerg Liebold, tracking lead; Denis Trutanic, tracking; David Parker, lead Flame; Jamie Scott, Joanne
Screenwork Type:Top Spot
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
MySHOOT Profiles
Add A Comment