A :30 titled “Big Baby” directed by Brian Buckley, bicoastal/international Hungry Man, for JWT, New York, has been chosen as this week’s SHOOT Top Spot. “Big Baby” is set in an office and finds adults acting like babies in the workplace. “Big Baby” is not currently running in the U.S. The spot launched in the United Kingdom and Europe and may run in the U.S. before the end of the year.
Credits
Agency: JWT New York Ty Montague, co-president/chief creative officer; Walt Connelly, executive creative director; Richie Glickman, creative director/copywriter; Laura Fegley, copywriter; Ann Lemon, art director; Jennifer Mastrorilli; Bill Finnegan, director of production; Clair Grupp, director of integrated productions. Production Company: Hungry Man, Inc Bryan Buckley, director; Scott Henriksen, DP; Kevin Byrne, executive producer/managing partner; Dan Duffy, Cindy Becker, executive producers; Mino Jarjoura, producer. Editorial: MacKenzie Cutler Gavin Cutler, editor. Postproduction: Company 3 New York Tim Masick, colorist. Music: Human Sound Design: JWTwo Alan Friedman, sound and music editor.
Audio: Sound Lounge Philip Loeb, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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