Smith & Foulkes of Nexus Productions directed this stylistic blend of cityscape and cinema showcasing the prowess of the web-connected HP Photosmart home printer for Goodby, Silverstein & Partners, San Francisco.
Credits
Agency: Goodby, Silverstein & Partners Rich Silverstein, co-chair/partner; Steve Simpson, creative director/partner; John Park, Brian Gunderson, associate creative directors; Josh Reynolds, executive producer; Rachel Seitel, producer. Production Company: Nexus Productions, London Smith & Foulkes, directors; Charlotte Bavasso, Crhis O’Reilly, exec producers; Julia Parfitt, head of production; Melody Sylvester, producer; Jo Bierton, Nathalie LeBerre, production managers; Ben Cowell, project lead; Nexus, animation; Mark Emberton, DP. Audio: 750mph
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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