This inspiring Honda spot–directed by Rupert Sanders of MJZ for agency RPA–is the centerpiece of the โUnstoppable Dreamsโ campaign which brings to life the brandโs โChallenging Spiritโ and the idea that resounding success is often the result of failures. The :60 follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1ยฎ World Champion Max Verstappen.
The cinematic spot deploys an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.
The โUnstoppable Dreamsโ film features iconic Honda race machines including the 1992 Formula 1ยฎ winning McLaren Honda MP4/7A driven by Senna and the FIA Formula 1ยฎ championship 2021 Red Bull Racing Honda RB16B driven by Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft). The โUnstoppable Dreamsโ tells a story about how the starting point of achieving success is how one responds to failure.
โUnstoppable Dreamsโ made its TV debut earlier this week on NBCโs Sunday Night Football and will continue to air during NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theaters across America during major movie premiere releases, and on Netflixโs ad-supported plan in the U.S., for the highly anticipated series Senna.
Credits
Client American Honda Motor Co., Inc. Agency RPA, Santa Monica, Calif. Joe Baratelli, EVP/chief creative officer; Ken Pappanduros, SVP/group creative director; Sarah May Bates, VP/creative director; Max Wang, Craig Ross, associate creative directors; Selena Pizarro, SVP/director, video production; Ryan Radley, executive producer; Cami Ramseyer, assistant producer. Production Company MJZ Rupert Sanders, director; Alex Fisch, exec producer; Adriana Cebada Mora, line producer; Steve Annis, DP; Todd Thompson, 1st AD; Lori Hoffman, production manager. Production Services Kinema, Mexico City Jose Ludlow, CEO; Dalia Sierra Corona, VP of production/line producer; Lola Ovando, production supervisor; Gina Vallejo, production coordinator; Dante Casas, unit production manager; Arturo Garcia, 1st AD; Christian Salvatierra, photographer. Offline Editorial Arts Academy Peter Wiedensmith, editor; Carolina Padilla Towery, exec producer; Jessica Mann, producer; Charlee Mackee, assistant editor. VFX House of Parliament Phil Crowe, VFX supervisor; Tom Bardwell, VFX supervisor/creative lead; Henrie Thompson, Scott Boyajan, Will Jellicorse, production. Title Sequence Elastic Benjamin Woodlock, creative director; Sky Bird, designer; Laura Reedy, Lucy Kim, Trix Taylor, animators; Amy Lee-Suits, producer; Paul Makowski, head of production; Kate Berry, exec producer; Eve Kornblum, managing director. Color Company 3 Tom Poole, colorist; Dustin Wadsworth, assistant colorist; Kevin Brehemy, head of production. Audio Post Lime Studios Dave Wagg, audio mixer/sound designer; Matthew Conzelmann, assistant audio mixer; Susie Boyajan, exec producer. Voiceover John Cena Music โAscension,โ licensed track; Rob Simonsen, Duncan Blickenstaff, composers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
