This inspiring Honda spot–directed by Rupert Sanders of MJZ for agency RPA–is the centerpiece of the “Unstoppable Dreams” campaign which brings to life the brand’s “Challenging Spirit” and the idea that resounding success is often the result of failures. The :60 follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.
The cinematic spot deploys an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.
The “Unstoppable Dreams” film features iconic Honda race machines including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Senna and the FIA Formula 1® championship 2021 Red Bull Racing Honda RB16B driven by Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft). The “Unstoppable Dreams” tells a story about how the starting point of achieving success is how one responds to failure.
“Unstoppable Dreams” made its TV debut earlier this week on NBC’s Sunday Night Football and will continue to air during NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theaters across America during major movie premiere releases, and on Netflix’s ad-supported plan in the U.S., for the highly anticipated series Senna.
CreditsClient American Honda Motor Co., Inc. Agency RPA, Santa Monica, Calif. Joe Baratelli, EVP/chief creative officer; Ken Pappanduros, SVP/group creative director; Sarah May Bates, VP/creative director; Max Wang, Craig Ross, associate creative directors; Selena Pizarro, SVP/director, video production; Ryan Radley, executive producer; Cami Ramseyer, assistant producer. Production Company MJZ Rupert Sanders, director; Alex Fisch, exec producer; Adriana Cebada Mora, line producer; Steve Annis, DP; Todd Thompson, 1st AD; Lori Hoffman, production manager. Production Services Kinema, Mexico City Jose Ludlow, CEO; Dalia Sierra Corona, VP of production/line producer; Lola Ovando, production supervisor; Gina Vallejo, production coordinator; Dante Casas, unit production manager; Arturo Garcia, 1st AD; Christian Salvatierra, photographer. Offline Editorial Arts Academy Peter Wiedensmith, editor; Carolina Padilla Towery, exec producer; Jessica Mann, producer; Charlee Mackee, assistant editor. VFX House of Parliament Phil Crowe, VFX supervisor; Tom Bardwell, VFX supervisor/creative lead; Henrie Thompson, Scott Boyajan, Will Jellicorse, production. Title Sequence Elastic Benjamin Woodlock, creative director; Sky Bird, designer; Laura Reedy, Lucy Kim, Trix Taylor, animators; Amy Lee-Suits, producer; Paul Makowski, head of production; Kate Berry, exec producer; Eve Kornblum, managing director. Color Company 3 Tom Poole, colorist; Dustin Wadsworth, assistant colorist; Kevin Brehemy, head of production. Audio Post Lime Studios Dave Wagg, audio mixer/sound designer; Matthew Conzelmann, assistant audio mixer; Susie Boyajan, exec producer. Voiceover John Cena Music “Ascension,” licensed track; Rob Simonsen, Duncan Blickenstaff, composers.
TMA, Director John Suits “Don’t Keep Fear Waiting” In Halloween Horror Short For Six Flags
This year, amusement park-resort operator Six Flags is upping its Halloween game by releasing its first-ever short film called Tick. Tick. Tick. The five-minute horror film, created and produced by agency TMA, will run digitally on YouTube and the social media channels for five parks (Kings Island, Kings Dominion, Dorney Park, Valleyfair and Canada’s Wonderland). It targets teens and young adults, the heaviest visitors to theme parks during the Halloween season. The goal is to drive purchases of each park’s Gold season passes, offering unlimited visits and other benefits to passholders.
Directed by John Suits via production company Natural Selection, the film features a malevolent clown terrorizing four housemates. Much of the cast and crew, including the agency’s chief creative officer (Harris Wilkinson) and the director, brought deep experience in horror filmmaking to this project, which builds on the participating parks’ seasonal “Fear is Waiting” message. Only this time, that message carries more urgency: “Don’t keep fear waiting.”
“A visit to Six Flags is always an immersive experience--but at Halloween, participating parks turn that dial to 11,” said Wilkinson. “This film brings the tension and terror of the in-park experience home, and reminds fans not to keep fear waiting.”
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