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    Top Spot of the Week: Honda, RPA, Director Rupert Sanders Share “Unstoppable Dreams,” An Inspiring Reverse Poem

    By SHOOTNo Comments355 Views

    This inspiring Honda spot–directed by Rupert Sanders of MJZ for agency RPA–is the centerpiece of the “Unstoppable Dreams” campaign which brings to life the brand’s “Challenging Spirit” and the idea that resounding success is often the result of failures. The :60 follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.

    The cinematic spot deploys an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.

    The “Unstoppable Dreams” film features iconic Honda race machines including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Senna and the FIA Formula 1® championship 2021 Red Bull Racing Honda RB16B driven by Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft). The “Unstoppable Dreams” tells a story about how the starting point of achieving success is how one responds to failure.

    “Unstoppable Dreams” made its TV debut earlier this week on NBC’s Sunday Night Football and will continue to air during NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theaters across America during major movie premiere releases, and on Netflix’s ad-supported plan in the U.S., for the highly anticipated series Senna.

    Credits

    Client American Honda Motor Co., Inc. Agency RPA, Santa Monica, Calif. Joe Baratelli, EVP/chief creative officer; Ken Pappanduros, SVP/group creative director; Sarah May Bates, VP/creative director; Max Wang, Craig Ross, associate creative directors; Selena Pizarro, SVP/director, video production; Ryan Radley, executive producer; Cami Ramseyer, assistant producer. Production Company MJZ Rupert Sanders, director; Alex Fisch, exec producer; Adriana Cebada Mora, line producer; Steve Annis, DP; Todd Thompson, 1st AD; Lori Hoffman, production manager. Production Services Kinema, Mexico City Jose Ludlow, CEO; Dalia Sierra Corona, VP of production/line producer; Lola Ovando, production supervisor; Gina Vallejo, production coordinator; Dante Casas, unit production manager; Arturo Garcia, 1st AD; Christian Salvatierra, photographer. Offline Editorial Arts Academy Peter Wiedensmith, editor; Carolina Padilla Towery, exec producer; Jessica Mann, producer; Charlee Mackee, assistant editor. VFX House of Parliament Phil Crowe, VFX supervisor; Tom Bardwell, VFX supervisor/creative lead; Henrie Thompson, Scott Boyajan, Will Jellicorse, production. Title Sequence Elastic Benjamin Woodlock, creative director; Sky Bird, designer; Laura Reedy, Lucy Kim, Trix Taylor, animators; Amy Lee-Suits, producer; Paul Makowski, head of production; Kate Berry, exec producer; Eve Kornblum, managing director. Color Company 3 Tom Poole, colorist; Dustin Wadsworth, assistant colorist; Kevin Brehemy, head of production. Audio Post Lime Studios Dave Wagg, audio mixer/sound designer; Matthew Conzelmann, assistant audio mixer; Susie Boyajan, exec producer. Voiceover John Cena Music “Ascension,” licensed track; Rob Simonsen, Duncan Blickenstaff, composers.

    Media Type:Commercial: Television
    Video Tags:MJZRPARupert Sanders



    Ad Council and McCann NY Lend An Ear, Show That “Listening Is A Form Of Love”

    Friday, December 20, 2024

    Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.

    The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.

    The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.

    There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.

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