This inspiring Honda spot–directed by Rupert Sanders of MJZ for agency RPA–is the centerpiece of the “Unstoppable Dreams” campaign which brings to life the brand’s “Challenging Spirit” and the idea that resounding success is often the result of failures. The :60 follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.
The cinematic spot deploys an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.
The “Unstoppable Dreams” film features iconic Honda race machines including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Senna and the FIA Formula 1® championship 2021 Red Bull Racing Honda RB16B driven by Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft). The “Unstoppable Dreams” tells a story about how the starting point of achieving success is how one responds to failure.
“Unstoppable Dreams” made its TV debut earlier this week on NBC’s Sunday Night Football and will continue to air during NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theaters across America during major movie premiere releases, and on Netflix’s ad-supported plan in the U.S., for the highly anticipated series Senna.
Credits
Client American Honda Motor Co., Inc. Agency RPA, Santa Monica, Calif. Joe Baratelli, EVP/chief creative officer; Ken Pappanduros, SVP/group creative director; Sarah May Bates, VP/creative director; Max Wang, Craig Ross, associate creative directors; Selena Pizarro, SVP/director, video production; Ryan Radley, executive producer; Cami Ramseyer, assistant producer. Production Company MJZ Rupert Sanders, director; Alex Fisch, exec producer; Adriana Cebada Mora, line producer; Steve Annis, DP; Todd Thompson, 1st AD; Lori Hoffman, production manager. Production Services Kinema, Mexico City Jose Ludlow, CEO; Dalia Sierra Corona, VP of production/line producer; Lola Ovando, production supervisor; Gina Vallejo, production coordinator; Dante Casas, unit production manager; Arturo Garcia, 1st AD; Christian Salvatierra, photographer. Offline Editorial Arts Academy Peter Wiedensmith, editor; Carolina Padilla Towery, exec producer; Jessica Mann, producer; Charlee Mackee, assistant editor. VFX House of Parliament Phil Crowe, VFX supervisor; Tom Bardwell, VFX supervisor/creative lead; Henrie Thompson, Scott Boyajan, Will Jellicorse, production. Title Sequence Elastic Benjamin Woodlock, creative director; Sky Bird, designer; Laura Reedy, Lucy Kim, Trix Taylor, animators; Amy Lee-Suits, producer; Paul Makowski, head of production; Kate Berry, exec producer; Eve Kornblum, managing director. Color Company 3 Tom Poole, colorist; Dustin Wadsworth, assistant colorist; Kevin Brehemy, head of production. Audio Post Lime Studios Dave Wagg, audio mixer/sound designer; Matthew Conzelmann, assistant audio mixer; Susie Boyajan, exec producer. Voiceover John Cena Music “Ascension,” licensed track; Rob Simonsen, Duncan Blickenstaff, composers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
