Digital Domain turned out this CG tour de force for the Honda Fit out of agency RPA in which hybrid mosquito/gasoline guzzling car creatures prey on gas tankers with ease–but find trying to sting a 33 MPG Honda Fit considerably more difficult.
Agency: RPA Santa Monica, Calif., David Smith, exec VP/exec creative director; Joe Baratelli, Pat Mendelson, senior VPs/creative directors; Curt Johnson, VP/associate creative director/art director; Todd Carey, VP/associate creative director/copywriter; Gary Paticoff, senior VP/exec producr; Shelley Eisner,senior producer; Lyndsey Wilson, broadcast production assistant. Production Company: Digital Domain, Inc. Eric Barba, Brad Parker, directors; Ed Ulbrich, president of commercials/exec producer; Karen Anderson, exec producer/head of production; David Rosenbaum, creative director; Richard Morton, CG supervisor; Alex Thiesen, VFX producer; Marc Perrera, animator; Andrew Eksner, compositing supervisor/Flame artist; Ron Herbst, CG lead; Brenaton Cottman, matte painter; and Hilery Johnson-Copeland, lead roto artist.
Music: Elias Arts Jonathan Elias, Randy Wittman, composers. Sound Design: 740 Sound Design Eddie Kim, sound designer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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