Simon McQuoid of Go Film directed this offbeat rappin’ performance for Holiday Inn Express and agency Fallon Minneapolis. Local rappers pick on a schlumpy looking business guy only to find out that their victim can rap with the best of them. How did he get so street smart? He stayed at a Holiday Inn Express the night before.
Credits
Agency: Fallon Minneapolis Al Kelly, executive creative director; Mike Gibbs, group creative director; Roberto Lastra, copywriter/art director; Hans Hansen, art director; Vic Palumbo, director of broadcast; Ted Knutson, producer. Production Company: GO Film Simon McQuoid, director; Jim Frohna, DP; Gary Rose, executive producer; John Davison, producer. Postproduction: The Syndicate Beau Leon, colorist; Brandon Chavez, color assistant. Audio: RavensWork Scott Burns, mixer; Edgar Maldonado, assistant; Ashley Bartell, executive producer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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