Ram Madhavani of Equinox Films, Mumbai (he’s repped in the rest of the world via Great Guns) directed this offbeat, artful spot for Himani Fast Relief pain reliever out of agency Ambience Publicis, Mumbai. Himani ointment is indeed the best remedy for people who contort themselves into machines to get through the business of the day. Himani makes them feel human again.
Credits
Production Company: Equinox Films, Mumbai, India Ram Madhvani, director (repped stateside and in rest of world by Great Guns); Kartik Vijay, DP; Majoj Shroff, line producer; Sahrudananda Sahoo, Anna Ipe, production desingers.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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