The PC gets personal again as we delve into what’s on Vera Wang’s computer before the famed fashion designer is revealed to us at the very end of the spot.
Credits
Agency: Goodby, Silverstein & Partners Rich Silverstein, creative director/co-chairman; Steve Simpson, creative director/partner; Mike McKay, group creative director/copywriter; Stephen Goldblatt, associate creative director/art director; Josh Reynolds, executive producer/producer; Vicki Tripp, producer; Jen Moore, assistant producer. Production Company: Partizan Olivier Gondry, director; Sheila Stepanek, executive producer; Valerie Romer, producer; Magali Selosse-Bishop, prdouction manager; Ian Bearce, head of production; Tim Ives, DP. Editorial: FilmCore Editorial Michael Hackett, editor; Kristin McCasey, assistant editor; Scott Friske, executive producer Visual Effects: 8 VFX, Santa Monica Baptiste Andrieux, executive producer; Marsi Frey, producer and producer/post & design; Jean-Marc Demmer, VFX supervisor/Inferno artist/on-set supervisor; Ryan Yoshimoto, Stefan Gaillot, Nicolas Cadorette Vigneau,Inferno artists; Yann Mallard, Randy Little, Joe Chiao, DJ Fitsimmons, 2D artists; Fred
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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