A different kind of Santa Claus comes to town–dressed in black and riding in behind a thunderous herd of black Harley motorcycles harnessed by chains. He carries a sack bearing gifts–such as boots and exhaust pipes–and places them under a family Xmas tree in a darkened house. He even leaves a big bone for the home’s menacing Doberman. “How bad have you been this year?” is the question that fills the screen, followed by the advice, “Shop Harleyfor badness sake.”
Credits
Agency: Carmichael Lynch Mike Lescarbeau, chief creative officer; Jim Nelson, executive creative director; Heath Pochucha, copywriter; Bob Berken, art director; Joe Grundhoefer, director of broadcast; Tara Mulholland, producer. Production Company: MJZ Marcus Nispel, director; Lisa Margulis, executive producer; Vincent Oster, producer; John Stanier, DP. Editorial: Union Editorial Einar, editor. Postproduction: Company 3 Los Angeles Rob Sciarratta, colorist. Sound Design: Soundelux Design Music Group Clint Richardson, sound designer. Audio: Eleven Jeff Fuller, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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