A trio of greeting card writers talks about how their experiences and personal stories help to shape the inspiring messages they pass on to us when we open a Hallmark card. For example, Hallmark’s Lisa Riggin opens up about how her miscarriage inspired her to write a card especially for other women who are dealing with the same profound loss she felt.
Credits
Agency: Leo Burnett John Condon, chief creative officer; Tim Pontarelli, executive creative director/copywriter; Pippa White, art director; bob Harley, producer. Production Company: GARTNER James Gartner, director; Jack Donnelly, DP; Rich Carter, Don Block, executive producers; Elaine Behnken, head of production; Roger Petrusson, producer. Editorial: JumP Michael Saia, editor; David Bryan, assistant editor; Dee Tagert, executive producer. Postproduction: Nice Shoes Chris Ryan, colorist. Audio: Manic, New York Stephan Guyot, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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