It’s a love story gone wrong set to an operatic score as a bee appears to be on the verge of pollinating a beautiful flower only to be blown away before he can consummate the relationship. The episode underscores the fact that honeybees are dying off at an increased rate, hurting the food chain, including many of the natural ingredients that go into Haagen-Dazs ice cream.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director; Margaret Johnson, Jim Elliot, group creative directors; Matt Rivitz, copywriter; Tyler Magnuson, art director; Hilary Bradley, executive producer. Production Company: Psyop Cedric Nicolas-Troyan, Laurent Ledru, directors; Heimo Ritzinger, DP; Lucia Grilla, Neysa Horsburgh, executive producers; Michael Neithardt, producer; Kay Chen, assistant producer; Andreas Berner, project lead; Henning Koczy, Kitty Lin, Iggy Ayestaran Lioivet, Anthony Patti, Jonah Friedman, Pete Hamilton, Jed Mitchell, CG artists; Nick Tanner, Sarah Eim, Flame artists. Editorial: Lost Planet Patrick Griffin, editor Music: Q Department, New York Drazen Bosnjak, composer; Zack Rice, executive producer; Kelly Fulton, producer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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