A surreal environment–in which men are launched like rockets into large bongo-like drums, bouncing around in an otherworldly environment–turns out to be a glass full of Guinness ale. The tagline for the libation: “It’s Alive Inside.”
Credits
Agency: Irish International BBDO, Dublin Mal Stevenson, creative director; Mark Nutley, copywriter; Pat Hamil, art director; Noel Byrne, producer. Production Company: Red Bee Media Steve Cope, director; Edel Erickson, Laura Gold, producers; Adrian Wild, DP. Editorial: Cut + Run, London Tim Hardy, editor. Postproduction: THE MILL, London Seamus O’Kane, colorist Visual Effects: THE MILL, London Juan Brockhaus, VFX supervisor/lead 3D artist; Tom Bussel, lead techincal diector; Aidan Gibbons, Alex Hammond, Suraj Odedra, Ross Urien, James Rogers, 3D artists; Richard Roberts, lead Flame artist; Leon Woods, Paul Downes, assistant Flame artists; Darren Christie, lead Shake artist; Grainne Freeman, Becky Porter, Pete Hodsman, Shake artists; John Thornton, Smoke artist; Charlotte Loughnane, Lee Pavey, production team.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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