Ben Quinn of The Sweet Shop directed this spot depicting a long table that is seemingly endless, extending throughout the world, spanning varied cultures and people. Folks of different walks of live, creeds and colors come to this table, depicting the fulfillment of Dr. Martin Luther King Jr.’s vision. Agency is Spike DDB, New York.
Credits
Agency: Spike DDB Dabo Che, executive creative director; Rachel Donovan, associate creative director; Dan Macena, sr. copywriter; Jeison Rodriguez, sr. art director; Cassie Hamilton, producer. Production Company: The Sweet Shop Ben Quinn, director; Paul Prince, CEO; Sharlene George, global executive producer; Tracy Mays, exec producer; Ron Cosentino, producer; Michael Simmonds, DP; Bradley Thordarsen, production designer. Editorial: Union Editorial Marco Perez, editor. Postproduction: MassMarket
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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