The Traktor collective directed this spot in which a symphony is created from the “aahs” of patients worldwide who are opening their mouths and being cooperative as they’re being examined in doctors’ offices. This Winter Olympics spot came out of BBDO New York.
Credits
Agency: BBDO New York David Lubars, chief creative officer; Don Schneider, executive creative director; Adam Livesey, art director; Matt Brink, copywriter; Regina Ebel, head of production; Regina Iannuzzi, producer. Production Company: Traktor, Santa Monica Traktor, directors; Anthony Dod Mantle, DP. Editorial: Crew Cuts Sherri Margulies-Keenan, editor Visual Effects: The Mill New York Music: David Horowitz Music Associates
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment