The collective Traktor of Partizan directed this Olympics spot for GE out of BBDO New York in which the wind plays havoc with a thrown discus, resulting in the destruction of the Parthenon. The moral of the story: it pays to harness wind energy and that’s what GE is making efforts to do today for a clean energy future.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Don Schneider, executive creative director; Ted Shaine, senior creative director/art director; Tom Darbyshire, senior creative director/copywriter; Regina Ebel, director of TV production; Filomena Lovecchio, producer; Regina Iannuzzi, assistant producer; Rani Vaz, director of music; Jerry Krenach, music producer. Production Company: Partizan Traktor, director/producer; Chris Doyle, DP; Rani Melendez, line producer. Editorial: MacKenzie Cutler Ian MacKenzie, editor; Charlotte Arnold, assistant editor; Melissa Miller, executive producer; Sam Schaffer, sound design. Visual Effects: The Mill, New York Dan Williams, lead Flame artist; Cole Schreiber, Randy McEntee, Flame artists; Gigi Ng, Flame assistant; Andrew Procter, Rob Petrie, Wyatt Savarese, Doug Luka, Aron Hjartason, CG artists; Wesley Sarokin, Suzanne Dyer, Anu Nagaraj, Liz Koenig, Tony Robins, Greg Filpatrick, Jeff Robbins, Tristian Wake, additional Flame/Combu
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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