Buckets of water are hoisted skyward from the oceans to the clouds high above where workers dressed in white form an assembly line which uses the H2O to create rain. They’re recycling water just as GE does in its conversion of billions of gallons into clean water each year, rain or shine. Agency was BBDO New York.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief cretive officers; Don Schneider, executive creative director; Brad Roseberry, creative director/copywriter; John Leu, creative director/art director; Regina Ebel, director of TV; Amy Wertheimer, executive producer; Rani Vaz, director of radio/music production; Brian Gonsar, assistant producer. Production Company: Partizan Traktor, director; Emmanuel Lubezki, DP. Editorial: MacKenzie Cutler Gavin Cutler, editor. Visual Effects: The Mill, New York
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment