Harvey Keitel goads New York Yankee star Derek Jeter to steal a base during a game. Sidling up alongside Jeter, Keitel represents the inner voice of Jeter, urging him to excel and nab the bag to get into scoring position.
Credits
Agency: Element 79 Partners Jon Flannery, creative director; Max Stinson, art director; Jim Paul, copywriter; Peter Hullinger, producer. Production Company: Epoch FIlms, NY Office,Bug Editorial Stacy Wall, director; Jerry Solomon, executive producer; John Duffin, head of production; Timory King, producer. Paul Cameron, DP.,Andre Betz, editor Postproduction: The Mill, New York Fergus McCall, colorist. Visual Effects: Framestore NY Murray Butler, senior Flame artist; Talia Marash, Tom Leckie, Flame artists; James Razzall, senior producer; Eric Rosenfeld, shoot supervisor. Music: Stimmung David Winer, composer; Gus Koven, sound designer; Kelly Fuller, executive producer. Audio: Sound Lounge Philip Loeb, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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