A spectacular catch of a foul fly ball by a ball girl scaling a ballpark wall has generated quite a viral buzz for Gatorade. Directed by Baker Smith of harvest for Element 79 Partners, the spot and its staged catch were shot at a minor league baseball game in Fresno, Calif.
Credits
Agency: Element 79 Partners Dennis Ryan, executive creative director; Doug Behm, Jon Flannery, group creative directors; Greg Oreskovich, copywriter; David Boensch, art director/creative director; Steve Drifka, art director; Tom Cronin, executive producer; Katie Juras, producer; John Noble, head of production. Production Company: harvest Baker Smith, director; Eric Treml, DP; Bonnie Goldfarb, Scott Howard, executive producers; Rob Sexton, head of production. Editorial: Lost Planet Paul Martinez, Charlie Johnston, editors; Andy Trecki, assistant editor; Christie Price, Kerri Doherty, producers; Betsy Beale, executive producer. Visual Effects: Framestore CFC/NY David Hulin, VFX supervisor; James Razzall, executive producer; Maryanne Butler, senior Flame artist; Talia Marash, Miyuki Shimamoto, Flame assistants. Audio: Sound Lounge Glen Landrum, mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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